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Thursday, May 28, 2009

Fw: For Olympus, the '-proof' is in the videos

From: "Patricia Gibbs"
Date: Thu, 28 May 2009 19:14:31 -0700
To: Shirley Duren<>; Natalie Moore<>; Jim & Jane Gibbs<>; John Gibbs<>; Jim Gibbs<>; Primo Jorge<>; Jim Kennemur<>; Anthony Mays<>; Maryanne Stewart<>; Michelle Schaeck<>; Myriam<>; Kathleen Gibbs<>; Ken McCoy<>; Shannon Mays<>
Subject: FW: For Olympus, the '-proof' is in the videos



From: Gibbs, Patricia []
Sent: Tuesday, May 26, 2009 1:18 PM
Subject: FW: For Olympus, the '-proof' is in the videos




From: Bianca Merino []
Sent: Tuesday, May 26, 2009 1:13 PM
To: Angie ;;;; Christina;; Gia lerma;; Jeannette Moreno;;; L Flores; Teresa Lerma;; Gibbs, Patricia;;; sandy theile; Gonzalez, Steven; Valerie Montez
Subject: FW: For Olympus, the '-proof' is in the videos
 <-click to watch in HD



It's always nice when a company is willing to put up its products against its marketing claims. In this case, it's the strengths of Olympus' Tough series of digital cameras.

Earlier in 2009, Olympus stopped designating its series of shock- and waterproof cameras with an SW and started naming them Tough, since the cameras were also dustproof, crushproof, and freeze proof. To prove just how much punishment they can take, it turned over a bunch of Tough-series cameras to some kids and let them have at 'em in a series of tests, which Olympus made videos of and posted to YouTube.